Saturday, January 31, 2009

XFM logo design

X-Fresh FM held a logo competition and who ever wons the logo design competition stand a chance to grab away with RM2500! woah... i could use some cash now. Below is the logo i redesign for them. By the way, according to Shaz, he said X-Fresh is no longer called X-Fresh, instead it's called Xfm. So, yea. Unfortunately i didn't get into the semi-finals. Sigh... =(

Rationale:
The red&white arrow on the right symbolizes pure, strong, energetic and hyperactive energy. Where as the black arrow on the left symbolizes speed, cool, dark and mysterious energy. So, when these two arrows collide with each other face to face and merged together, a whole new life/generation full with pure and strong hyperactive energy is born; forming the shape of an "X". This "X" defines the new generation for the hype, cool, active, energetic and stylish teenagers and young adults.

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